How Disney Found its Way Back to Creative Success
An opinion piece co-authored by Vijay Govindarajan about how the contrasts between Disney and Warner Brothers provide an instructive study on how the key to success is adapting to industrial changes. "Repeating what you've done in the past or copying what someone else is doing now is not innovative, and it's innovation that underwrites future success," says Govindarajan. "The contrasting fortunes of Disney and Warner Brothers highlight the importance of continuous innovation. Indeed, long-term competitiveness depends on it."